Search engines are the main method in which people search the web. When someone is looking for something specific, such as where to eat, what to buy, and which business to call for a certain product, they’ll look it up on search engines like Google or Bing. They will then click on the relevant links that they see. If you have a website for your business, then you’ll want to be one of the top results when people search for the products or services you offer. To do that, you’ll need to improve your site’s search engine rankings.

What are search engine rankings?

Search engine rankings refer to the spot that your website takes in search engines when people search relevant keywords or terms. The higher your site’s ranking, the more easily people will find your site. Having higher rankings also means better quality and quantity website traffic, which can lead to better awareness of your brand.

Search engines make use of complex algorithms to determine your site’s rankings. Search engine optimisation (SEO) is the practice of helping the algorithms determine that your site is worth visiting, thus boosting its ranking. It helps users find your site more easily in search engines, playing a huge role in your website’s traffic. 

There are some factors you need to consider to make your site search engine-optimised. To make the most of your website, here are some SEO tips to help you improve your website’s search engine rankings:

Tip #1: Make Use of Relevant Keywords on Your Website

When people are searching for something, they type in specific words and phrases on search engines—these are called keywords. If they’re looking for somewhere to eat in Adelaide, for example, they’ll likely search for “restaurants in Adelaide” or “where to eat in Adelaide”. Restaurant websites in that location can make use of these keywords to help search engines determine that the site is relevant to these search terms. 

The same principle applies to any products and services that your business offers. To find the keywords relevant to your business, however, you’ll need to conduct keyword research. This is a crucial process that will help you understand how your customers search and help you narrow down a list of terms and phrases most relevant to your services, products, and location.

Once you’ve gathered the keywords relevant to your business, you’ll have to make content that includes these keywords. Add them to your page titles, image descriptions, and content—but don’t overuse them. Overusing keywords can negatively impact your SEO and can harm your rankings.

Tip #2: Add High-Quality Content Regularly

When it comes to SEO, content must be taken seriously. Websites that don’t have high-quality content will not be able to retain customers, and this can also affect your rankings negatively. Keywords are important, but only if they have relevant content to match.

Content can come in many different forms—it could be a blog post, video content about your business, or photos of your products. If possible, create and publish high-quality content every week. This helps search engines check your website more often and find more content, possibly boosting your site’s credibility. Also, check up on your content every six months to remove any content that is no longer relevant.

Tip #3: Make Your Website Mobile-Friendly

SEO also takes into account how well your website retains clients. With a huge part of the population now browsing the internet on their mobile devices, you’ll lose significant traffic if you don’t make your website mobile-friendly. Redesigning your website to be more adaptive and responsive is an often-overlooked method of boosting your rankings, so consider it as you improve your site.

Optimising Your Website’s Search Engine Rankings

Your website’s search engine rankings play a huge role in its success. Improving its rankings will help you get the most out of your website, so keep the aforementioned tips in mind as you seek to improve it.

Looking for SEO services in Adelaide? Enlist the help of expert consultants at Frank Digital Agency. We’ll help you boost your website’s rankings and build a more stable online presence. Book a free consultation today to find out how!