The point of a business website is not just to get people on it. You also want to make sure that site visitors perform the task you want them to, whether it’s signing up to your newsletter or buying your products. And your performance in this area is measured in terms of conversion rates.
Therefore, one of your primary goals is to increase your website’s conversion rates. And one way to do so is with good web design.
Focus on Usability
Usability is a broad concept, but at its most fundamental, it’s all about making your website easy to use.
Usability is where many businesses fall short in their web design. This is because most business owners typically hire designers who have a strong ability to create visually striking websites.
These designers are often quite skilled at creating sites that look good. Unfortunately, too often, this means that the design of the site doesn’t account for a user’s ability to use it. The focus tends to be on the design rather than on the user.
Of course, this creates a big risk for your website. It increases the likelihood that people won’t convert to your website. Why? Because most sites that lack good usability design have:
- Confusing layouts
- Poor navigation
- Difficult to understand the content
A good designer can make your website be visually pleasing, while also making it easy to use. That’s what you want.
Consider SEO in Your Web Design
SEO, or search engine optimisation, refers to the process of making your website rank higher in search engine results.
When it comes to web design, SEO is not just about optimising the code of your website to make it search engine friendly. Rather, it also means creating a well-designed website from the perspective of a search engine.
That means considering things like clear titles, descriptions and meta descriptions.
A good designer will have this mindset when thinking through the design of your website.
Provide Clear Calls to Action
Another key to a good design is having clear calls to action.
These are the requests you make of site visitors to take a specific action. For example, you might call for visitors to sign up for your email list, to buy a certain product or to download a certain document.
Calls to action are critical to the success of your website. If a site visitor doesn’t know what you want them to do, they’re unlikely to take action.
You want to make sure that your calls to action are prominent, clear and easy to execute.
This is another area where a good designer can help. They’ll make it clear to site visitors what you want them to do and how they can do it.
Make a Difference with Design
Good business websites should be designed to convert site visitors into customers. And good web design is a huge factor in this. You want a website that is both visually appealing and also easy to use. You want one that clearly defines your calls to action and shows site visitors how to convert.
Increase your website’s conversion rate with the help of Frank Digital Agency. We are a digital agency in Adelaide that offers web design services to businesses. We make websites to help grow your online presence, attract potential buyers, or offer your customers an easy-to-use platform to explore your site. Get in touch with us today!
