Businesses, especially those relying on online sales, have to invest in building and maintaining a functional, reliable website. The goal of web design is to provide an experience for the viewer. It must combine form and function in such a way that a website is enjoyable to navigate, interesting to read, and simple to use.
To accomplish this, web designers must adhere to spoken and unspoken rules. However, many designers frequently break these rules, rendering their websites ineffective.
If you spot the following web design mistakes on your website, it’s time to meet with your web design team to plan a major overhaul.
An Unclear Call to Action
One of the most common small business website problems is the absence of a call to action. Customers should be told what to do, where to go, and how to feel through a smooth internet user experience.
A call to action directs visitors to take the next step. It’s a written prompt with a persuasion command tied to a link or a button. You may use materials that explain the value of your products or services. You may also adopt a compelling phrase that encourages people to take action.
It’s not required to be inventive when it comes to call-to-action language, but make sure your wording is crystal clear. Keep it brief and to the point.
The ability to readily test, track, and adapt is an advantage of online marketing. Not looking at vital facts behind a website’s use is one of the most common web design blunders to avoid.
You should consider your website to be an investment. Analysing progress and assessing achievement is one of the most critical things you can do to preserve your investment.
Confusing Brand Messaging
Messaging is a success factor for all of the major big-name businesses, but if you’re a small business, it needs to be on your radar. If you can overcome this immediately, you’ll be ahead of the pack that are wondering why consumers aren’t buying from them.
The key is to tell a story. This entails developing a communication strategy that is compelling to your audience and emotionally connects with them. Your message must be based on your brand’s vision, values, and beliefs to be memorable.
The most crucial aspect is that the information on your website must address the demands and motivations of the target audience, not your personal agenda or achievements.
You may believe that a poorly designed website means a terrible front-end user experience, but content is what drives traffic and generates leads. Great content adds tremendous value and is discovered naturally through search engines.
However, there is no one-size-fits-all approach to achieving high search engine results. Remember, you can’t achieve high-ranking outcomes with weak SEO.
Unnoticeable Contact Information
Your customers must be able to contact you quickly. Include a clear call to action with a direct phone number in the header. Prospective customers do not want to spend time on the internet trying to figure out how to contact you.
Unfortunately, website owners do not usually include their phone numbers in the website’s header, footer, or a separate contact page. Take note of this because this is one of the most straightforward web design blunders to avoid.
An Absent Mobile Site
Nowadays, people access everything through their mobile devices. A customer’s first impression of your website design is now determined by how it appears on their mobile device. Not investing in responsive design is a major blunder in the realm of web design.
The Ideal Website for Your Business
Consider your target audience and brand image throughout the web design process—from planning to post-launch analysis. If you can bring the two together, you’ll have a stunning website that speaks volumes about your business.
Your business won’t have these glaring mistakes when you choose Frank Digital Agency as your web design agency. We will get your website on the first page of Google’s search results with web design, SEO, and Google ads. Contact us not now to learn how we can help with your digital marketing!