In this day and age, people are more or less familiar with the term SEO and how it is related to websites. However, it actually goes beyond just that. In fact, SEO plays a vital role in web design that not many marketers and web design companies are able to utilise fully. There needs to be a delicate balance between SEO and web design if any business owner wants to increase their website traffic effectively. Here are five of the most important reasons why web design cannot work to its full potential without the help of SEO.
1. Responsive Design
A majority of internet users actually search for products over their mobile devices, and that’s always been a fact. Mobile phones are far more accessible than PCs and Macbooks due to their portability and price. The problem is, there are quite a lot of websites that aren’t optimised to be viewed on smartphones or tablets. This tends to put off certain users, making them click away and look for another website.
Responsive design is known to have a huge impact on SEO ever since Google prioritised the indexing of mobile-friendly websites over those that aren’t. This is why this particular design preference can be a crucial component to driving more people to visit your website, especially mobile users.
2. SEO Balancing Act: No Spam
Admittedly, it’s not easy to balance good website design practices while adhering to SEO guidelines. However, finding the right balance between the two can make or break your website. Otherwise, search engines will view your website as being “spammy.” Yes, more than just having a well-designed website, you need to have good SEO practices flowing through every corner of your website. For example, a website containing too many keywords won’t rank at all. If you want a website to be properly optimised, you need a healthy use of keywords, title tags, and rich content combined with good design practices.
3. Enhancing the User Experience
A well-designed website needs to be easily navigable and simple enough not to confuse any user. This can only be achieved if you have SEO in mind while designing the website. If you’re working with a web design company, you need to make sure that they design a website that prioritises user experience above anything else. It shouldn’t take more than a few clicks to access a certain page, and users should know where they are when navigating through your website. By prioritising user experience, potential customers will have an easier time finding what they need and doing business with you.
4. Letting Search Engines Find You
Launching a website doesn’t guarantee that search engines will pick it up automatically. You actually need to optimise your website a bit more to make sure that search engines find you and index your site. There are several ways to achieve this, as with XML sitemap, for example. However, site mapping needs to be complemented with other techniques to make your site easier to index. Using SEO is perhaps one of the best methods as it allows your customers and even search engines to find your website easily.
SEO Goes Hand in Hand with Web Design
Having a website that looks good and works smoothly is just one side of the coin. You need to breathe life into it using proper SEO techniques to make sure your website is found by the right people. These reasons should give you an idea of how important SEO is in influencing web design and development.
Frank Digital is a trusted digital marketing agency offering a range of services to help businesses create an online presence that matters. Through SEO, web design and development, as well as PPC services, we help you get the right exposure and attention from your audience. If you’re looking for a digital marketing consultant in Adelaide, feel free to reach out to us. Contact us and let our digital specialists assist you!