What is SEO?
SEO stands for search engine optimisation. Search engines such as Google or Bing want to provide the most relevant and high-quality content to their customers when they search for a term.
To make sure this happens, search engines scan different websites to look for what the site is about, the quality of the content, and how user-friendly the site is. They use this information to provide the most relevant and high-quality content to people searching for a certain topic.
Search engine optimisation, or SEO, is a strategy to make sure that your website is among the top results when someone searches for the product or service that your business offers.
Google, the most popular search engine, has more than 200 criteria for what makes a site rank highly. It can be pretty complicated to get right, and you need to make sure you have a strategy that works for your brand.
That’s why many businesses hire an SEO company. Frank Digital is the very best SEO company. We’ll do the hard work for you, get you ranking highly and turning site visitors into clients.
Why Does SEO Matter?
SEO is the most powerful strategy for directing potential clients to your business. Most advertising is aimed at anyone who sees it, but search engine results are aimed at people already interested in what you provide.
You don’t want to get buried on the second page of results. You can use SEO to tell potential customers about your good deals, amazing products or services, and why they should go with you. If you’re at the top of the search results, potential clients will see your site, trust your business, and want to work with you.
It’s 2021, so no matter the business, almost every consumer is using the internet to research their options before deciding which company to go with. On an average day, Google alone processes 2.2 million searches. Many of those searches lead to sales for businesses. Businesses with good SEO, that is.
SEO Strategy At Frank Digital.
Even though there are many SEO companies, Frank Digital is a cut above the rest. We offer a range of creative and effective options for your SEO strategy.
There are many factors that go into good search engine optimisation, and we consider each of them. These include:
1. Content marketing
Having blog posts, articles and other written content adds huge value to your website’s SEO performance. Quality content goes a long way to heighten brand awareness and customer engagement. We boast a team of talented content writers who can write high-ranking website content for you with SEO in mind, no matter what your business does.
2. Page-level SEO
You need a contact page, you need to get all the perfect balances for keyword density, length, and quality of content. You need the best layout and images. You want fast page loading speeds, minimal duplicate content, and your site needs to be mobile-friendly.
It sounds overwhelming, but we can make sure each webpage is underpinned by the most impressive SEO.
3. Site-level SEO
The structure, architecture and backend development of your website goes a long way for search engine ranking.
The web design and development team at Frank Digital are world-class. They’ll work on this area to make sure that your business is ranking highly.
4. Special Google Algorithm Rules
There are other search engines, but Google accounts for more than 70% of searches and is the clear-cut leader. Google has special rules for how their search results are ranked, and we take care to account for these little things.
5. Local SEO
A quality online presence could make you visible all over the world. However, depending on your company and what you offer, you might want to optimise your search results for SEO. If you have a local business like a shop, you need to make sure people will find you in real life.
Frank Digital always supports local businesses, and we’ll work hard to make sure your business is optimised for your target customers to easily find.
SEO Strategy With Frank Digital.
When you work with Frank Digital, you work with the best SEO company. You don’t need to stress about the complex factors that go into catapulting you into the top of the search results.
Instead, you can come in for a consultation for FREE, with no obligation whatsoever. You’ll chat one-on-one with a qualified and experienced specialist, who will go over your current website and talk with you about your long-term goals. If you like our ideas, we’ll work with you to come up with a strong SEO plan for your business to heighten your digital presence.
Then, we’ll pass the project along to our SEO team. We have a fantastic team of expert web developers, web designers and content marketers, all closely overseen by Frank. They’ll work hard on your SEO strategy to get you onto the top page of search results for your industry.
We have worked with a huge range of businesses across Australia. Our team has brought them higher than they could have ever imagined on search results, all through search engine optimisation techniques. This is such an important part of your business’s marketing. Luckily, Frank Digital is a renowned SEO Company and can help your business reach its full potential.
What are you waiting for? Reach out to us via our contact page to arrange a no-obligation consultation, where we can discuss SEO strategy to meet your business goals.