Search engine optimisation (SEO) is a key factor in helping your business to be found online. Local SEO is a specialised form of SEO that focuses on improving your business’s visibility in local search engine results pages. With local SEO, you can target potential customers in your local area who are searching for the products and services that you offer. 

Local search ranking factors are the criteria used by search engines to determine how your business should rank in local search engine result pages (SERPs). Understanding what these local search ranking factors are and how to effectively optimise for them can help you to improve your rankings and get more customers. 

This guide will provide you with an overview of the most important local search ranking factors and the strategies you can use to optimise for them.

What are the Key Local Search Ranking Factors?

1. Relevance

Relevance is one of the most important local search ranking factors. Search engines want to show the most relevant results to their users, so it is important to make sure that your business is relevant to the keywords that people are searching for. You can improve your relevance by optimising your business listing for the right keywords and ensuring that your business information is up-to-date and accurate.

2. Distance

Distance is another important local search ranking factor. People searching for businesses online are often looking for businesses that are close to them, so it is important to make sure that your business is visible to people in your local area. You can improve your distance ranking by optimising your business listing for your location and making sure that your business information is accurate.

3. Prominence

Prominence is another important local search ranking factor. Search engines want to show the most prominent results to their users, so it is important to make sure that your business is visible and popular online. You can improve your prominence by optimising your website for SEO, getting involved in local community events, and getting listed in online directories.

4. Reviews

Reviews are another important local search ranking factor. People searching for businesses online often read reviews to learn more about a business before making a purchase. You can improve your reviews by encouraging your customers to leave reviews on popular review sites like Google, Yelp, and TripAdvisor.

5. Citations

Citations are another important local search ranking factor. A citation is an online mention of your business name, address, and phone number. Search engines use citations to verify your business information and to determine your business’s popularity. You can improve your citations by claiming your business listing on popular online directories and making sure that your business information is accurate.

6. Links

Links are one of the most important local search ranking factors and can be used to help your business rank higher in local search engine results. Quality inbound links from other local businesses, websites, and directories can help to boost your ranking, while also providing valuable referral traffic.

Start Getting Seen Locally!

Local search ranking factors are important to consider if you want your business to be visible in search engine results pages. The factors include the quality and quantity of your website’s content, your website’s design and user experience, your business’s online reviews, and your business’s NAP (name, address, and phone number) information. Keep these factors in mind when optimising your website for local search.

Frank Digital Agency provides SEO services in Adelaide and will get your website on the first page of Google’s search results. You are missing out on potential visitors and sales if you don’t have a website or can’t be found on Google’s first page. Request a no-obligation free consultation with one of our digital specialists to find out how we can help build your digital presence today!