How do you improve your credibility and drive website traffic with SEO marketing? Let’s start with backlinks. 

Backlinks are connections that send visitors to your site from other related websites. They’re incredibly important because they build your website’s authority, which may help you rank higher on search engine results pages (SERPs).

There Are Much More to Backlinks 

Here are a few things to note when it comes to backlinks:

  • Links should be appropriately placed. Links in the first 100 words of a page can help with ranking, just as links in the content rather than the sidebar can be more beneficial.
  • Links should be diverse. It might appear spammy if you have too many links from a single site. It is more beneficial to have links from a wide range of sources.
  • Links from more established websites are more powerful. Links from less than year-old websites are less powerful since they may not be viewed as reputable as those established for a few years.
  • Links should consider quality before quantity. You want sites with high-quality content that link back to yours. Links from sites with poorly written material, on the other hand, might cause more harm than good.

Exploring Your Options in Driving Website Traffic 

Now that you understand how essential backlinks are in boosting your site’s credibility and ranking, it’s time to learn other search engine marketing methods for increasing web traffic:

1. Interview Industry Experts

Interviews are a great way to establish credibility and create original content. Not only are you sharing your knowledge with your audience, but you may also tap into the thought leader’s network, which can help you extend your own. 

2. Improve Your Blog Content 

According to HubSpot, marketers that emphasise blogging are 13 times more likely to achieve a favourable return on investment. Blogging is a terrific way to get people to visit your website. When it comes to blogging, there are a few things to keep in mind: 

  • Don’t undervalue the importance of keywords. Indeed, if you only have time to focus on one component of SEO, keywords are a brilliant place to start. Short tail keywords contain only one word, whereas long-tail keywords contain four or more words. Remember to avoid keyword stuffing! 
  • Produce 10x the amount of content. Examine the existing content, then generate ten times more than the top-ranking result for a specific term.
  • Change up your material. While you should focus on themes related to your business, it’s also best to mix up the content on your blog to appeal to a broader audience. 

3. Write Guest Blogs 

Interviewing thought leaders may drive new visitors to your site. Posting guest write-ups can accomplish the same by broadening your audience. Guest writing is an excellent way to expand your network and provide value to a new audience.

4. Distribute Press Releases

If you’ve got a lot going on in your business, don’t forget to share it with others. Another fantastic strategy to spread the word about your company and brand while driving traffic to your website is to use press releases.

5. Consistently Post on Social Media

Use your social media channels to distribute your content. Make use of hashtags and interact with your followers. Make time to like and comment on other people’s posts to draw their attention and encourage engagement and shares.

Build on Your Credibility with a Reputable SEO Agency 

Now that you have a strategy to boost your site’s credibility and generate traffic, you can track your traffic statistics to evaluate what’s working and adapt your efforts appropriately. For more marketing strategies, make sure to consult with a reputable SEO agency in Adelaide. 

Frank Digital Agency is an SEO expert in Adelaide, providing consultation services to help your website get on the first page of Google’s search results. Do you want additional information on SEO fundamentals? Book a free no-obligation consultation today!