Pay-per-click marketing requires that you spend money in order to make money. But how do you know how much you should spend?
Monthly and annual budget planning is a huge part of your PPC strategy,…
Pay-per-click (PPC) advertising is one method of online marketing that can definitely make a significant difference, and a positive one at that, towards your business. It may not be everyone's cup of tea, but once…
What's the ultimate goal of any business website? It is turn leads to customers. After all, it is this conversion that results in sales. Without such a conversion, no sales are made, and no money…
Having a functional website is essential to the success of any enterprise; a well-designed website will ensure this. The most aesthetically pleasing and functional website can mean nothing if it isn’t being read.
By employing…
Like other industries, search engine optimisation is also a practice filled with jargon. One of the most common words used in SEO is bounce rate. In hindsight, it is the rate internet users click out…
It's not too difficult to ignore SEO practices as they can be tedious and time-consuming. But if you want to rank higher on the local results, you may need to make an effort to do…
Learning how to design a website is constantly evolving. While some constants remain, such as the requirement for relevant, current, and engaging material, new aspects may have a greater influence on a website’s effectiveness and…
Businesses often have a lot on their plate, especially for small and medium-sized enterprises that are just scaling up on their way to becoming a larger establishment. These businesses need to focus their resources on…
Many businesses rely on search engine optimisation (SEO) to increase visibility on search engines. This is done using a relevant keyword, which allows a website to rank on search engine results pages (SERPs). While this…
Many brands think that launching a website is the last part of the process when, in fact, it's only the beginning. A website is an ever-evolving tool that you need to keep a close eye…