What are e-commerce websites all about? It is all about giving you a competitive edge over your competition. Of course, there are many ways you can go about gaining that edge, but one of the most important falls on the design of the e-commerce website itself. In other words, you need to build the right website to ensure that people pick you over others, bringing you the business that you expect out of the website.

That said, while there are nice-to-haves when it comes to e-commerce website design, there are aspects of the design that are still must-haves. In fact, without them, your website will absolutely fail. So, what are those must-haves, you ask? Let’s talk about them:

1. Aesthetics

First and foremost, your e-commerce store needs to look good. This means having a well-designed website that is visually appealing and easy to navigate. Potential customers should be able to quickly and easily find what they are looking for without being bombarded with too much information or overwhelming visuals.

2. Functionality

In addition to looking good, your e-commerce store needs to be easy to use. This means having a user-friendly interface that is simple to navigate. Customers should be able to add items to their cart and checkout quickly and easily. If your e-commerce store is difficult to use, you will likely lose customers and sales.

3. Security

When it comes to online shopping, security is paramount. Your e-commerce store should have a secure checkout process, using SSL encryption to protect customer data. You should also have a privacy policy in place to let customers know how their personal information will be used. In being both transparent and handling data carefully, your visitors can feel safe anytime they use your website.

4. Search Engine Optimisation

In order to attract customers to your e-commerce store, it needs to be easy to find. This means optimising your website for search engines so that potential customers can find you when they are searching for products or services that you offer. As such, you will participate in something called search engine optimisation, or SEO for short. There are many strategies under SEO, so do you research and implement the ones that give you the best results?

5. Mobile-Friendliness

With more and more people shopping on their mobile devices, it is essential that your e-commerce store is mobile-friendly. This means having a responsive design that looks good and is easy to use on smaller screens. A responsive website means that the website can adapt its dimensions to any screen, making it easier to use. This avoids the problems of things like having to use a desktop version of a website on a mobile device and vice versa. If your e-commerce store is not mobile-friendly, you will likely lose out on a lot of potential business.

Enhance Your E-commerce Website Design Today

By keeping these five requirements for e-commerce design in mind, you can create an online store that is both aesthetically pleasing and easy to use. By providing a great user experience, you will be more likely to attract and retain customers. This, of course, leads you on the path to success!

Frank Digital Agency offers a no-obligation and free consultation to help you understand how you can rank on the first page of Google’s search results. If you are looking for the best SEO company in Adelaide, work with us today!