Local search engine optimisation (SEO) focuses on optimising a website’s online visibility in local searches to garner more potential customers. Search engines typically look for local content, profile listings, links, and social media pages to improve data for local search results.
That means that if you want your business to be known locally, you need to optimise your local SEO. So how can you execute that?
It would help to know that local SEO has geographical components as its most significant determining factor. It uses that to build signals and relevance in a specific geographic area. So no matter what industry you are in, your business can benefit from a local SEO strategy.
Without further ado, here are three ways you can do local SEO optimisation:
1. Use Local Citation
A citation is a mentioning of your business online. That entails a display of your business name, address and phone number (NAP). This information is typically found in an online directory or business listing, such as Google My Business (GMB).
Citations are crucial in SEO because they help search engines verify the existence of your business. When credible sources mention your business and provide accurate and consistent information, it lets search engines know that your business is legitimate. When that happens, your business’s ranking in local search results improves.
2. Utilise Google My Business
Google My Business (GMB) is an incredible tool to help improve your local SEO. It is a free and easy-to-use tool specifically designed for businesses and organisations looking to massage their online presence, including search engine results pages (SERPs) and Google Maps.
Setting your Google My Business is an excellent tool for local ranking and organic results. After creating your profile, make sure that you don’t just forget about it later. You need to constantly update your profile to ensure that the information is up-to-date and accurate.
New and updated information is more likely to provide your potential customers with a positive experience. Moreover, the insights section of GMB also measures your profile’s performance, which you can use as a reference for improvement!
3. Take Advantage of Customer Reviews
Online customer reviews impact businesses more than they realise. When potential customers look up your business, past customer reviews become their reference. In fact, reviews do two things: they either make or break your entrance into the local pack, and they can decrease your rankings when you’re not actively replying to reviews.
Ratings and reviews matter because they help consumers make decisions. For instance, positive customer reviews promote trust in your brand, increase the purchase likelihood of customers and use it as a reference to verify a business’s star rating.
Let’s Get Cracking
Improve your local SEO with these three elements. Ensuring that you’ve got these three covered helps optimise your online presence in your local area, boosting your business in the best way possible. So what are you waiting for?
If you need professional help optimising your local SEO strategy, Frank Digital Agency is perfect for you! We are a web design, SEO, and Google Ads marketing service in Adelaide. Get your website on the first page of Google search results with an excellent local SEO strategy so you don’t miss out on potential visitors and sales. Book a free no-obligation consultation with us today!
