Are you running a website for your business? A good SEO strategy is essential if you would like your website to succeed and create a strong online presence for your brand. 

Your site’s search engine optimisation (SEO) is affected by several factors, including your content, the keywords you use, your website’s loading time, and others. Given all these areas you will need to optimise, it is important to partner with a reliable SEO expert to take care of this for you. 

An SEO expert will be able to consider these important factors when designing or redesigning your website.

In this article, we will list down the important factors that can affect your website’s SEO.

The Quality of Your Content

Content is key when it comes to SEO marketing.

The content in your website needs to be unique, valuable, and can create new conversations to rank higher in the search results. Websites with repetitive or copied content will rank lower in the search results.

A Detailed “Contact Us” Page

Having detailed contact information assures search engines that your business is more reputable. This also helps your website become more accessible for mobile and local search.

Your “Contact Us” page should provide your location that will help Google match your business with users looking for related businesses in the area.

The Structure of Your Site and Content

If your site is structured in a way that the search engines understand, they can access and index the information from your site more easily. You can create pillar pages that are organised with general overarching topics and separated into subtopics.

Having a Sitemap

A site map allows search engines to understand your website’s structure easily and index your content thoroughly. Having a sitemap on your site can improve your website’s visibility in search results.

The Security of Your Site

Search engines will also consider the security of your site when ranking you. These search engines prefer websites that protect their users and information through encryption. These sites are preceded by HTTPS instead of HTTP. 

User-Friendly Navigation

Search engines prefer websites that are easy to navigate for their users. You can use the breadcrumb navigation method, which connects your page to other pages through subtopics. This way, your user can follow a path through each page and find their way back through the general topics.

Optimising for Mobile

Instead of using personal computers, most users browse and search through the internet with their mobile devices. Search engines prefer websites that are optimised for mobile use to ensure a better user experience.


Is your website easy and intuitive to navigate? A website with confusing navigation is likely to have fewer views and higher bounce rates. 

Your user should be able to navigate your website and find the information they are looking for easily. Otherwise, they are likely to leave your website and check out your competitors.

Search engines are more likely to recommend websites with easier navigation.

Improving Your Website’s SEO

By taking these factors into consideration, you are bound to improve your website’s SEO and search engine rankings. An engaging and simple to use site is more likely to be recommended by search engines to users.

Are you looking for the best SEO company in Adelaide? We at Frank Digital Agency can help get your business on the first page of Google’s search results. Give us a call today!