There can be several headers on each page or post. The H1> HTML element is typically used for the title of a page or post and is the first visible header on a page. An h1 is frequently formatted differently than the other header tags on a page (h2, h3, h4).
In this post, you will learn what an H1> tag is, why it is crucial for SEO, and how to design an SEO-friendly header tag.
What is an H1 Tag?
The H1 tag is often the largest and most crucial tag on a website’s particular page. It can be used to introduce the overall content of that page—that is, to name the issue at hand—or to merely reflect the page’s name.
Different websites use H1 tags in different ways. Some people will make them exceedingly long, writing them out as whole phrases. Others may restrict them to one or two short words that correspond to the page’s title. However, there are SEO benefits to employing the H1 element to contain keywords that are most relevant to the page’s content—and as descriptive as feasible.
For example, if you’re writing a page about bicycle supplies, the H1 tag for that page should be something like “Bicycle Supplies,” “Where to Buy Bicycle Supplies,” or “All About Bicycle Supplies and Where to Buy Them.” SEO H1 tags are a valuable resource for any website trying to outrank the competition because they allow you to use keywords in the right places.
Why is an H1 tag important for SEO?
Heading tags are meant to be read by both search engines, and users. For search engines, it helps them to create more relevant results. For users, they provide a much easier read.
When search engines spider a website, they read and index everything on the page. When they index your page, they will index the content and look at the title and the heading tag. If the heading tag that is used is relevant to the content in a particular way, it will be indexed and considered in the overall index of that website. If a search engine cannot match the heading tag to the content, it may be ignored altogether.
SEO H1 tags help to improve click-through rates too. If a user is in the search results for their particular keyword, and their target website is displayed, the heading tag can catch that user’s attention and lead them to click through to your site. This can help increase the traffic to your site and the time that user spends on the website.
How to Write a Good H1 Tag
Google’s job is to comprehend, index, and rank the material on the internet. This is impossible to achieve without techniques to cope with non-ideal conditions, such as pages without H1 tags.
That said, every little bit helps with SEO, thus recommended practices should be followed wherever feasible.
Here are the best H1 tag practices:
1. Use H1 Tags for Page Titles
H1 tags should be used for the title of a page. This means that the heading should match the title of the page.
2. Use H1 tags for keywords and phrases
Your keyword or phrase should be placed in the H1 tag. That’s good for users, and it’s good for search engines too.
So after you create your page title, make sure you put that in your H1 tag. A considerable number of websites fail to do this and reap the SEO benefits, though it is very easy to fix.
3. Use Only 1 H1 Tag Per Page
There should only be one H1 tag on a page. Don’t use H1 tags for subheadings or secondary titles. Google will see them as duplicates, which can get you into trouble.
4. Use Title Case For H1s
Use title case for your H1 tags. This means that your first letter is capitalised, and the rest is in lower case.
5. Style Headings For Hierarchy
After you’ve included the primary heading, use additional heading tags to create some additional structure and hierarchy on your page. H3 tags, in particular, are used to create subheadings.
Optimise Your Conversion Rate with Frank Digital Agency
The H1 title tag is a valuable piece of your website, as it increases the ability of your website to be found by search engines, and it improves the readability of the content. Using an H1 tag is an effective way to get your point across to users and optimise that point for search engines. When these two goals can be accomplished by a single tactic, then the process is a win-win and all the more reason to employ the H1 tag on your pages!
If you’re looking for an SEO expert in Adelaide, you should choose Frank Digital Agency! We provide web design, SEO, and Google Ads services that will get your website on the first page of Google’s search results.