Many people believe that one can build a website, pump it full of keywords, and then sit back and wait for Google to arrive and secure the number one rank for those keywords. The allure of instant gratification is strong, but unfortunately, this is not the reality of SEO.
Even if you rank first for your keywords, it doesn’t mean you will convert the traffic. Ranking top for a keyword doesn’t mean you have a problem-free website. SEO is a process. You make a series of decisions that affect your ranking potential, so the key to making the most of your SEO is to accept that it is essentially fluid and adaptive to your vernacular, content, and overall site structure.
Tracking Your SEO Performance and Progress: Metrics to Follow
Month 1: All About Research, Discovery, and Keyword Strategy
During the first month, you should develop a foundation for your SEO strategy. You should discover your website’s pain points and learn how your users interact with your website. It is better to be a year too early than a day too late when it comes to the foundation for a strong SEO strategy.
Initially, the focus will be on discovering your main keywords and themes to feature in-depth on your site. It is important that you are realistic about the keywords you choose. It can be tempting to try for the big, high-volume keywords, but you’re better off looking for long-tail keywords that have less competition and a better chance of yielding results.
Month 2: Delving Into the Technical Aspect of SEO
The next step in your SEO strategy is to ensure your site is thoroughly optimised for search engines. This all-encompassing process includes directly targeting your keyword phrases in your content, using title tags and description tags, optimising your site for mobile, and creating engaging and relevant content that people want to share.
Month 3: Enhancing Content Creation with SEO-Friendly Tactics
The third month will focus on creating content that is optimised for SEO. You will be looking at the structure of your content, making sure your keyword phrases are included throughout the content and determining your site’s conversion goals so that you can optimise your content for those actions.
Month 4: Further Development of Your Content and Technical Optimization
The fourth month will focus on taking what you’ve created in the first quarter to the next level. This will include getting more specific about the keywords you’re targeting, creating more content based on topics, and looking at ways to increase the engagement of your content.
Month 5: Amplify Your Website Visibility by Incorporating Other Marketing Channels like Social Media
Social media has become one of the most important marketing channels. During the fifth month, you’ll be looking at ways to integrate your website with your social media channels and optimise social media for your website. You might also be looking at ways to write content specifically for social media platforms.
It is important to incorporate other channels into your SEO strategy as early as possible because it gives you the opportunity to reach more people who are interested in your products or services. It also helps you discover how people interact with your brand and what messages resonate with your target audience.
The Bottom Line: SEO is a Long-Term Strategy that Always Evolves, Never Stagnates
The earlier you start, the sooner you will see growth in your website’s visibility. However, it’s important to remember that there is no quick fix to SEO as it is a long-term strategy that involves constant testing and evaluation.
After the fifth month, you’ll be able to run your own SEO strategy and understand which tactics work for your website. The key is to be patient and consistent with your endeavours’ in order to give your SEO strategy the best chance of success.
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