Every business that has an online presence needs SEO, regardless of industry and size. It is the most important digital marketing strategy that helps websites reach top ranks on search results and attract potential customers. It is primarily done by enhancing the search algorithms and competing against other related sites or competitors.
Without SEO, your website would struggle to get the traffic needed to ensure your business survives. There would be little-to-no customers and sales. To learn more about how this strategy works, here are some of its role in your digital marketing efforts:
1. Boosts conversions
Incorporating SEO into your strategy means using the best techniques to meet your business goals and investing your time, money, and effort in your business’s success. As you go on the right path, you get the results you expect and desire.
Keep in mind that success in SEO does not happen overnight. You have to aim for long-term results. In general, six months is a reasonable time frame to see remarkable results from your efforts. You will also have the most significant gains during 6-12 months.
Once you are happy with the results, don’t stop there. SEO is an investment that requires maintenance, so make sure you continue what you have been doing to sustain your success or even beat your competitors. Prove that your business is reliable and make your mark in the industry by striving to stay on top of the search results.
By establishing your business as trustworthy, customers will automatically choose you over competitors, and you will boost your conversion rate.
2. Saves you money
You may be forced to make tough decisions to make sure your business stays afloat. One of these may include slashing your marketing budget. It might seem financially sensible, but reducing your SEO budget or postponing your SEO efforts indefinitely could potentially hurt your business.
SEO might seem costly, but it is actually a cost-effective strategy. It brings high-quality leads to your website and provides you with long-term success. According to statistics, 93 per cent of online experiences start with search engines. Many customers also search online first before making a purchase. In short, SEO plays an important role in strengthening your online presence and helping you succeed.
3. Can provide more effective marketing results than paid ads
When browsing online, you may have seen paid ads countless times. Do you pay attention to them or decide to try the advertised product or service after seeing those advertisements? The truth is although paid Google Ads show websites on the first page of search engine results pages, many users ignore them. If you want to attract organic traffic to your website, using SEO is still your best bet.
4. Increases traffic on your website
Almost every business caters to online audiences nowadays, and each competes for their potential customers’ attention. To boost your online presence and reach the type of people interested in what you offer, add SEO to your marketing strategy. This will increase traffic to your website, make your audience recognise you, and prove your business trustworthy.
Before the digital marketing era, business owners had to jump through many hoops and shell out tons of money to make their business stand out and stay ahead of the competition. Fortunately, such is not the case today.
Although there will be struggles, SEO makes everything easier. You just have to stay patient and determined. You can also partner with SEO professionals like us to do the work for you.
At Frank Digital Agency, we consider content marketing, page-level SEO, site-level SEO, local SEO, and Google algorithm for your SEO strategy. Request a free no-obligation consultation today with one of our digital specialists!