The Search Engine Optimization (SEO) industry is full of jargon, and with each phrase having multiple meanings, we’re often bamboozled as to what is true and what isn’t. Each year, we see myths emerging through the plethora of nonsense that floats around on the internet. Here are some common SEO myths that you can now ignore.

It’s All About Ranking for Your Keyword

Sure, rankings in SEO matter, but it’s not only about that. What’s important with SEO is to show up when people are searching for you. Therefore, the goal of this strategy is to increase traffic to your site over time that will also generate more leads for your business. As a result, your revenue will increase more!

Moreover, when ranking on the SERPs, it’s not only about the use of a specific keyword; it’s also about the context and search intent matter. Focusing on a specific keyword without thinking about the context and search intent will limit you and cause you to miss out on search opportunities that matter more. 

It Will Give You Instant Results

SEO is an ongoing process. With that, it will take some time for you to get the results you want. However, it’s not impossible to gain quick wins in some areas, especially if you’re fixing a technical issue. However, that shouldn’t make you assume that SEO will give you that quick fix. 

Remember, it can take some time to see progress, especially if you’re in a highly competitive industry. Moreover, there are many factors you need to consider. That’s why you need to have a solid, holistic SEO approach. 

It’s a One-Time Investment

This is definitely not true. It’s because you don’t do SEO once and expect results. As mentioned, it’s a continuous process that you need to be willing to invest in. Even if you have a strong SEO foundation, they can still get outdated, so you need to evolve with the changing times, which calls for money, effort, and time. 

You Don’t Need to Pay Attention to it All the Time

Many people think that all they need to do is set up their SEO strategy, and that’s it. The truth is, it doesn’t work that way. Think about it; search trends fluctuate, and they change over time. Also, ongoing SEO needs testing of everything. With that, you just can’t leave it when you set it up—you need to be there constantly. 

It’s All About Growth

Sure, SEO helps grow your business, but if you expect significant increases all the time, then you could end up disappointed. Keep in mind that search interest in your industry fluctuates because search engines are always updating; therefore, many things can change. SEO isn’t all about growth, as there are many fluctuations and adjustments you need to keep an eye on. 


The SEO industry is usually filled with contradicting advice. One day you’re told that keywords are important; the next day you’re told that they don’t work. It can get pretty confusing to know what you should be doing. Busting these myths helps set the record straight and help you create a digital marketing campaign tailored for today’s landscape.

Frank Digital Agency is the best SEO company in Adelaide. We will help you get your website on the first page of search engine results pages. Get a free consultation today!