Are you looking into search engine optimisation for your business online? You may want to consider the power of long-tail keywords and integrate them into your existing SEO strategies.

This article will explore everything you need to learn about long-tail keywords in SEO and how you can integrate these keywords into your SEO strategies.

What Are Long Tail Keywords?

Long-tail keywords are those that get less traffic. While it may seem counterintuitive, these keywords have their advantages. You would consider which terms are more commonly searched and gain more traffic for other keywords. These are often simple terms such as “food blog,” “Chinese food,” “women’s clothes,” etc.

Long-tail keywords are longer, more explicit, and specific than most keywords. These keywords can centre around a specialty, specify a particular item or service you offer along with your location or company name. 

These terms are not likely to be searched by the average user who does not know your products or services yet.

How Does It Target Consumers?

A consumer’s purchasing process usually goes through these steps:

  1. The user looks for information about an item or service they may need to solve a problem. 
  2. The user stays mindful of the thing they learn about on their search.
  3. The user may decide to purchase the item after some deliberation.
  4. The user looks for options and compares providers of the item or service.
  5. The user assesses whether the product or service is worth the purchase and if they would at some point need to return the item.
  6. The user brings out their card and goes through the purchase.

By using a long-tail keyword, you can target users closer to the final purchasing step. These people have decided on making their purchase and are currently looking for options to purchase the product or service.

A person searching for “healthy lunch” may just be searching for lunch recipes or ideas, while a person searching for “affordable healthy lunch at Manhattan” is probably looking to order lunch.

The Advantage of Long Tail Keywords

Compared to standard keywords, you have fewer people searching for local and long-tail keywords. You’ll also have fewer competitors for these search terms, so you are more likely to rank high in the search results. 

While it gives you less traffic, you can target a specific crowd interested in the products and services you offer. This crowd is more likely to purchase, leading to higher conversion rates and increased sales.

You also get to save time for your business operations with long-tail keywords. 

It can be time-consuming entertaining visitors who may or may not make a purchase. With long-tail keywords, you are assured that most of the visitors you get are more likely to proceed with your services and buy.

Integrating Long-Tail Keywords In SEO

While long-tail keywords may not give you higher traffic rates, they can improve the quality of traffic that reaches your site. These keywords can target consumers who are already interested in your product or service and are more likely to make a purchase.

Suppose you find it time-consuming to go through search engine optimisation by yourself. In that case, you can conveniently hire SEO services to take care of all the keyword searching and SEO integration for you.

Are you looking for an SEO expert in Adelaide? We at Frank Digital Agency can ensure that your site stays relevant and offers high-quality content for consumers searching for you. Get your free 30-minute strategy session from us today!