When creating your very own website, it can be tempting to want to pack everything in there and make sure it’s got a ton of unique features that make it stand out. However, there is such a thing as too much. If you try to cram too many details and elements on your website, you may end up having an overstuffed site that doesn’t even provide a good user experience.
At the end of the day, you want a website that stands out for the right reasons. It should be memorable but just simple enough to work easily with SEO and lead generation.
Why should you pare down in today’s digital landscape?
1 – You Want to Get Better Load Speeds
This is one of the most significant factors in determining whether or not visitors will stay on your website. Analytics have shown that around half of customers expect a website to load in just two seconds. 40% of your visitors will just leave your site if it takes more than three seconds.
If you have an overpacked website with too many elements that need to load up, you are hurting your load time and will affect your audience capture rate. Plus, it will even affect how Google ranks you on results because the AI wants to suggest the fastest sites on top.
2 – You Want to Get a Better SEO Ranking
Aside from how your load speed affects your search engine results, your design and layout also contribute to this factor. If you’re overloaded with redundant links and your website is not easily crawlable by search engine ‘spiders’, it will lower your rankings on search engines.
Search engines also take into account how your design affects users. So, if many users leave your website quickly, it will lower your placement in search results.
3 – You Want to Create a Smoother User Experience
To build brand reputation and reliability, you must be able to create a smooth user experience. This is done by making sure your content is easy to read, your design is not hard on the eyes, and your layout is simple enough to navigate. Users should be able to get the information or service they need to get to without having to make too much of an effort.
Consider keeping your design elements minimal so that users get just what they need. Users nowadays don’t have a very long attention span and will likely just be skimming through, so you should design with that in mind.
4 – You Want to Increase Conversions
If your website is easy to navigate, users will be more likely to return. It will also provide a better sales funnel for users that will increase the rate of conversion. With a design that looks well-made and is optimised for readability on any device, users are more likely to trust your brand and make a transaction.
5 – You Want to Have Everything Set Up Efficiently
If you want to be able to create, update, and maintain your website easily and efficiently, then it’ll do you a world of wonder to keep things simple. Set-up won’t take as long, and there are fewer elements to worry about.
All you have to think about is your campaign, pay-per-click advertising efforts, and audience behaviour to determine just what you need for your website. The important thing is to pinpoint what your main objective is and what your website needs to offer. This way, you can reap the benefits of simplicity and still feature what you want on your page.
Make sure your online presence makes an impact. Frank Digital Agency is the top digital marketing consultant in Adelaide, with a proven track record for getting a website on the first page of search engine results. Book a free no-obligation consultation today.