Your website’s design plays a major role in its conversion rate—the percentage of visitors who take the desired action on your site, such as making a purchase or subscribing to your newsletter. If your conversion rate is low, it means that your website is not effectively achieving its purpose.

Many factors contribute to a high or low conversion rate, but in this blog post, we’ll focus on how it is affected by web design elements. Specifically, we’ll look at six web design elements that can have a significant impact on conversions. 

1. The Overall Look and Feel of Your Site

First impressions matter; your website’s design is often the first thing potential customers notice. If your website looks outdated or unprofessional, it will reflect poorly on your business and could dissuade people from doing business with you. 

On the other hand, if your website looks modern and sleek, it will create a positive impression of your business and could encourage people to convert.

2. The Placement of Your Call to Action (CTA)

Your CTA is the most critical element on your website, so you should ensure that it’s prominently placed and easy to spot. Potential customers may never see your CTA if it is buried at the bottom of a long page or tucked away in a sidebar. But if you place your CTA in the front and centre, they’ll be more likely to take notice and take action.

3. The Use of Whitespace

Whitespace is the empty space on a web page, and it’s essential to use it effectively. Too much whitespace can make your website look unfinished, but too little can make it look cluttered and overwhelming. The key is to strike a balance and use whitespace to highlight the most important elements on your page.

4. The Inclusion of Customer Testimonials

Including customer testimonials on your website is a great way to build trust and credibility with potential customers. By selecting testimonials that are relevant to your target audience and that paint your business in a positive light, you can help to increase sales and conversion rates.

5. The Load Time

Your website’s loading speed is essential for many reasons. First, it impacts your search engine ranking. Second, it affects your conversion rate. Visitors are unlikely to wait more than a few seconds for your website to load, so make sure it’s optimised for speed.

6. The Mobile-Friendliness

In today’s mobile-first world, your website must be designed for users on mobile devices. That means it should be responsive which adjust to fit any screen size, especially on mobile devices.


These key elements are important to consider when designing a website if you want to promote higher conversions. By keeping these in mind, you can create a website that is more likely to convert visitors into customers or clients.

Are you looking for a web design agency in Adelaide that can help take your website to the next level? If so, you’ve come to the right place! At Frank Digital Agency, we specialise in helping businesses improve their online visibility and attract more customers. Contact us today to schedule a free 30-minute strategy session.