Search engine optimisation (SEO) is a top-of-funnel marketing process to acquire website visitors from unpaid search engine results. One of the goals of SEO is to improve a website’s visibility, thereby driving traffic to the site.
SEO is a long-term marketing strategy to improve a website’s organic search ranking, earning higher web traffic levels and enhancing the site’s visibility. To achieve these objectives, SEO optimises a website for specific keywords or phrases relevant to the site’s products or services.
As mentioned, one objective of SEO services is to improve a website’s ranking in the SERPs to earn higher web traffic levels. However, SEO is also concerned with other aspects of website optimisation, such as improving the site’s usability and conversion rate. Ultimately, the goal of SEO is to enhance the visibility of a website to earn higher web traffic levels and improve the site’s overall performance.
Fusing Your SEO and CRO Strategies
It is no secret that SEO and CRO are two essential aspects of online marketing. But what happens when you try to fuse them? You get a compelling marketing strategy to help you dominate the search engines and convert more visitors into customers. Here is how to combine your SEO and CRO strategies for maximum results:
1. Identify Your Target Keywords
The first step is identifying the keywords you want to rank for. Use tools like Google AdWords Keyword Planner and semrush.com to find high-volume, low-competition keywords. Or you can tap into the expertise of a seasoned SEO agency.
2. Optimise Your Site for Your Target Keywords
Once you have identified them, it is time to optimise them. It means naturally creating keyword-rich titles, descriptions, and H1 tags and adding your keywords to your content.
3. Create Compelling Content
For your site to rank high in the search engines, you need to create persuasive content that search engine users will want to read. It means creating well-written, informative articles, blog posts, and other forms of content that will help you rank higher in the search results.
4. Increase Your Conversion Rate
The final step is to increase your conversion rate, the percentage of visitors who take the desired action on your site. It could be anything from signing up for a free trial to purchasing.
Optimising Long-Tail Key Phrases
According to a seasoned SEO expert in Adelaide, long-tail key phrases are longer and more specific than the average. They are usually more specific to what the user is looking for, so they have a higher conversion rate. There are a few things you can do to optimise your long-tail key phrases:
1. Use keyword research tools to find what people are searching for.
2. Use those key phrases in your content, including them in headlines, title tags and meta descriptions.
3. Use other on-page SEO techniques to optimise your pages for the keywords you are targeting.
4. Promote your content using social media, email marketing and other channels.
5. Monitor your results to see how your key phrases are performing.
Following these steps, you can fuse your SEO and CRO strategies for maximum results. Implement these techniques, and you will be well on your way to dominating the search engines and converting more visitors into customers.
Suppose you want to maximise the benefits of these marketing strategies. In that case, you should ask for help from a seasoned SEO agency in Adelaide, and that is none other than Frank Digital Agency. We will be more than happy to help you every step of the way so that you can become a leader in your industry. So, contact us now to start the brainstorming process.