As a business owner, your website needs to pop up in relevant search inquiries. Showing up in search results can help people find your website more easily, which can help your business. Ranking high in search engines can only be achieved through Search Engine Optimisation or SEO. However, SEO also has two different classifications: off-page and on-page SEO.

What is On-Page SEO?

On-page SEO, or also known as on-site SEO, refers to the optimisation practices that help your website rank better in search bars and generate traffic. On-page SEO is important in helping search engines understand more about your website and its content. It can determine the relevance of your content to the user.

Here are some strategies utilized by experts in helping you rank high in on-page SEO:

  • They use titles that describe what the webpage is about so that users will know what it is about right away.
  • They write good headings that are important for the categorization of content. 
  • They add relevant and high-performing keywords to use on the content inside the website.
  • They use engine-friendly URLs used and create a sitemap.
  • They use short descriptions below the title tag on the search results so that viewers and search engines will know what the web page is about.
  • They improve site speed and navigability
  • They optimize the website structure and other technical aspects.

Exerting effort into on-site strategies will let you see a huge boost in the traffic, and it will also increase ranking in search engines. This can build your brand’s authenticity by impressing viewers and visitors.

What is Off-Page SEO?

Off-page SEO, also known as off-site SEO, is the optimization action made outside the website, which helps in boosting ranking in search results. Off-page SEO is important in improving the relevance, trustworthiness, and authority of the website through natural links, manually built links, and self-created links on various platforms.

There are aspects of off-site SEO you cannot control. On some occasions, you cannot control the criticisms and feedback on your webpage and offerings. The only damage control you can do about negative feedback is by providing professional and well-constructed responses that include how you can improve your service, while for positive feedbacks, you can respond by being appreciative and grateful.

Your off-page SEO attracts people to visit your website. It boosts awareness and information about your brand. It will also reflect how well you handle customer services. Your brand’s image is built through your off-page SEO.

The Key Distinction between On-Page and Off-Page SEO

To identify on-page from off-page SEO, you need to observe the strategies used. Their differences lie in their purpose, effectiveness, and benefits. On-page SEO boosts your brand on search engines and helps it build your brand’s authenticity. On the other hand, off-page SEO is responsible for attracting visitors to your website, which boosts awareness about your brand.

To help your brand’s overall image and search activity, you need help from the best SEO company. Here at Frank Digital Agency, we can help your website climb the ranks of Google’s search results. We provide web design, SEO, Google ad planning, and other marketing services. Book a free no-obligation consultation today!