Many businesses rely on search engine optimisation (SEO) to increase visibility on search engines. This is done using a relevant keyword, which allows a website to rank on search engine results pages (SERPs). While this is the general rule, another way of doing this is through guest posting.
Guest posting is a content marketing tactic where brands and businesses contribute content to an external site. This also helps establish domain authority with the search engines. However, it’s not easy because you need to have a solid strategy. If you don’t, your efforts will be in vain, which is why we’re here to help.
In this article, we list down valuable tips to develop a solid guest posting strategy. Read on below to get started.
#1 – Establish Your Goals
Developing a solid guest posting strategy starts with having a goal in mind. This will allow you to measure your success, which will, in turn, help you stay focused.
There are two goals you can set for your guest posting efforts. The first one is getting links, which is a powerful SEO tactic. When done correctly, getting links from high-quality, authoritative sites can give you a tremendous boost in rankings.
The second goal is to increase brand awareness. Many marketers use guest posting to spread the word about their business. It works well for achieving this goal, but it’s best to use it in addition to other marketing tactics.
Without a clear goal in mind, your efforts will be a general recipe for failure. Establish your goals and stick with them to get the best results.
#2 – Collaborate with High-Profile Blogs
When it comes to guest posting, it’s not enough to just post on your own blog or your own site. You need to get in front of other people, which is done through guest posting. There are two ways you can do this.
The first is by guest posting on high-profile blogs. High-profile blogs have a large readership and good domain authority (DA), making them ideal for guest posting. The second way is by guest posting on industry blogs. These are blogs relevant to your industry, which makes them suitable for guest posting.
The primary advantage of guest posting on high-profile blogs is the readership. Readers on high-level blogs are more likely to see your guest posts, which can increase the number of backlinks and improve your brand’s exposure.
The second advantage is in the domain authority. Because these blogs have high DA, you get to enjoy the backlinks they provide. This is a great way to boost your overall domain authority, especially if your blog or website is new.
#3 – Avoid Spammy Links
The rise of spammy links has caused many marketers to rethink their guest posting strategy. Google penalises sites that get too many spammy backlinks, resulting in a site being penalised or even removed from the search results.
With this in mind, you have to ensure that your guest posts are not spammy. Posting guest posts that contain spammy links is a common mistake made by marketers, but you can avoid it by carefully choosing sites to use as your platforms.
If you have a quality site with high-quality content, you may wish to pursue high-profile blogs for your guest posting efforts. There are many reputable high-level blogs out there, which is why you should pick the ones that are most relevant to your business.
#4 – Create Relevant Content
Above all else, your guest post has to be relevant to the blog’s hosting audience. If it’s not, the audience will likely not engage with your content, which is exactly what you don’t want to happen.
If your guest post doesn’t align with the blog’s content and the audience of the blog, it’ll not only fail to attract the audience, but it’ll also fail to rank. This is because Google doesn’t like content that doesn’t cater to the audience’s interests.
The best way to ensure that you’re posting relevant content is to research the blog that you’re guest posting on. Understand their readers’ likes and then write content that will keep them engaged.
Guest posting is an excellent way to promote your brand and increase your site’s exposure. However, it’s not easy to do, which is why you need a solid strategy. If you want to increase your chances of success, you should follow the tips included above. As long as you do everything right, your site will perform well.
Frank Digital Agency provides top-quality SEO services in Adelaide. We understand the individual needs of a business, so our solutions are tailored to ensure that you’ll meet your goals. Reach out today and allow us to develop a strategy for you!