Do you want to know how your website’s search engine optimization (SEO) and pay-per-click (PPC) campaigns can work together to bring in more traffic, improve leads, and increase revenue? Is there a link between PPC and SEO, or do they have nothing to do with each other?

Let’s look at how SEO and PPC interact and influence one another and some best practices for merging the two. By the end of this post, we hope you’ll better understand how you can use these two marketing methods to improve your website and produce better results.

What is Search Engine Optimization (SEO)?

The term SEO refers to the process of optimizing a website for ranking on search engine results pages by strategically inserting keywords into website content (web pages, blog articles, landing pages) (SERP). In other words, the more Google’s algorithm likes a webpage or blog piece, the higher it will rank when a user searches for the keywords linked with it.

The higher the possibility of ranking high on a SERP (Search Engine Results Page), the better the keywords employed and flow throughout the content. Ranking high on a SERP will aid in the growth of traffic, client leads, and conversion rates.

What is PPC?

Pay-per-click (PPC) is an acronym for pay-per-click advertising. In other words, a company creates a Google Adwords account and starts an ad campaign. The advertisement will continue until the budget you set is depleted. You will, however, only be paid for each link click. As a result, pay-per-click advertising was born.

Do SEO and PPC Work Together?

Given that they both operate with internet traffic to boost leads, conversions, and market exposure, it’s not unreasonable to imagine they could complement each other. Is it, however, worthwhile to invest in both? What is the advantage?

Combining SEO and PPC can help your overall marketing approach in several ways:

– Shared Keywords Data

The shared keyword data between SEO and PPC marketing campaigns is one of the many advantages worth mentioning at the top of the list. With two campaigns running simultaneously, you’ll have twice the data to evaluate, allowing you to know which keywords have better conversion rates and where they’re coming from, and incorporate this into your overall plan.

Monitoring data is critical for understanding which ads or keywords are effective and which are not. There is no such thing as too much data. With the benefit of shared keyword data, you’ll be able to get a clearer view of how successful your ads are and how to adjust your overall marketing strategy in response.

Informing SEO Strategy Through PPC

Testing keywords, titles, and meta-data with your PPC campaign is a great approach to acquire insight into your SEO strategy. Unlike SEO, which might take a long time to provide results, PPC produces results nearly immediately.

In your PPC campaign, you’ll be able to test a new keyword, title, or meta-description, -title, or -data to see which one is a success, and then use that information in your SEO strategy to boost your organic ranking results and traffic.

Rankings in the SERPs

This benefit should be self-evident, but just in case, SEO and PPC together can help boost SERP exposure. When one campaign succeeds, people are more likely to put less effort into the other. However, combining the two doubles your exposure and increases your chances of growing traffic.

Why Should You Develop the Ideal SEO and PPC Combination?

Combining SEO and PPC into one overall marketing approach, as demonstrated above, is a terrific way to boost traffic and conversion rates. The possibilities of a more effective SEO campaign grow with PPC picking up what SEO missed in terms of link clicks and PPC delivering fast results as to which keywords, titles, meta-titles, and content work.

This, in turn, allows you to rank higher on search engine results pages (SERPs), improving your visibility to the online community. In terms of your online image, SEO and PPC can also help.

Separately, neither of you can do much to improve or eliminate tarnish or blemishes from your internet image. However, when SEO and PPC are combined, they form the ideal combo for influencing the narrative in your favour and allowing you to convey your side of the story.

Take Your Company to the Next Level with SEO and PPC

If you must choose between the two, go for both and combine your SEO and PPC efforts to enhance your digital marketing strategy and get the most out of your online presence.

For more information on how to take your campaign to the next level, consult with our digital marketing consultant in Adelaide and prepare to let the floodgates open! Call 0413 372 575 to get started today!