The design of your website can have a big impact on your search engine optimization (SEO). If you want to get the most out of your website investment, ensure your web design is human and search engine-friendly.

You may wonder, how does your web design affect your SEO rankings? Read on to learn more as the best SEO company in Adelaide shares some information:

SEO and Human Experience Are Connected

The overall design of your website can have an impact on your SEO ranking. If your website is designed poorly, it can hurt your ranking, but if it is designed well, it can boost your ranking. Keep in mind that SEO isn’t all about “tricking” search engine bots but rather about providing a good experience for human users, which will, in turn, also be good for search engine bots.

People are less likely to stay on your website if it takes a long time to load, is difficult to read, or has an outdated design. Following good web design practices is essential to keep human users and search engine crawlers engaged.

Excellent Visuals Can Make Visitors Stay Longer on Your Site

Excellent visuals can make visitors stay longer on your site, and increased dwell time can positively impact your SEO. If your website’s design is aesthetically pleasing and easy to navigate, users will be likelier to stick around, which tells search engines that your site is worth ranking higher.

In addition, a well-designed website can give you an edge over the competition. If two websites sell similar products or services, the one with the better design is more likely to get more traffic and conversions. And as we all know, more traffic = better SEO.

Good Web Design Makes It Easier for Crawlers to Index a Website

Good web design makes it easier for search engine crawlers to index a website. This is because a well-designed website is typically well-organised and has a good structure. This makes it easier for crawlers to access and understand the content on the website.

How to Design an SEO-Friendly Website

Several factors go into designing an SEO-friendly website. Below are some tips to help you get started:

1. Use Keyword-Rich Titles and Descriptions

Make sure your website’s titles and descriptions are keyword-rich and relevant to your content. This will help your business website rank higher on search engine results pages (SERPs).

2. Optimise Your Website’s Content

Your website’s content should be rich, informative, and keyword-optimized. This will help your site attract more visitors and improve your SEO.

3. Use Social Media to Promote Your Website

Make sure to promote your website on social media platforms such as Facebook, Twitter, and Google+. This will help increase your website’s visibility and traffic.

4. Use Backlinks to Improve Your Website’s SEO

Backlinks are links from other websites that point to your website. They are a valuable tool in SEO, as they help improve your site’s visibility and authority.

5. Monitor Your Website’s SEO Regularly

Make sure to monitor your website’s SEO regularly. This will help you identify any issues affecting your site’s ranking.

Better Web Design Means Improved SEO Rankings

Better web design can have a positive impact on your SEO rankings. By following best practices for web design and website development in Adelaide, you can create a site that is both user-friendly and search engine friendly. This will give you a higher chance of achieving high rankings in the SERPs. Work with the best SEO company in your area to ensure you get the best results. 

Frank Digital Agency is the best SEO company in Adelaide that can help your website land on Google’s first page of search results. Book a free consultation with our expert SEO team today!