The breakout of the COVID-19 pandemic has undeniably contributed to the growth of the web design business. Because of new conventions such as social distancing, self-quarantine, and so on, most potential consumers turn to a company’s website for information.
In this COVID-19 age, websites with the most practical and aesthetic design can make or break how much traffic converts on your site. As a result, building your website without defects is essential. Websites with good navigation, faster page load times, responsiveness, amazing graphics, and so on will become a force to be reckoned with in capturing the attention of potential visitors.
1. Not Optimizing for the Mobile Experience
Smartphones now dominate the internet economy. According to statistics, smartphones are used by 50% of all internet users, more than any other device. This covers PCs, laptops, tablets, and so on. Statistics like this cannot be ignored!
Instead, consider the screen of a smartphone while building your website. Make sure your website is mobile-friendly so you can profit from the traffic that comes your way. Most of your site visitors (whether first-timers or not) will most likely be accessing their mobile phones.
2. Neglecting Fundamental Design Principles
We all know that the web design industry is evolving at a breakneck pace, and you must adapt to keep up. However, some designers continue to build designs traditionally, i.e., arranging content solely through the use of flexbox, float, breakpoints, and so on, and neglect the relevance of CSS grids and guides in producing responsive website designs. On the other side, many starting developers believe that flexbox and floats are extinct. It’s a misunderstanding. CSS grids, flexbox, floats, and breakpoints are all crucial from a web designer’s standpoint, and applying them correctly may help avoid any grid and column-related web design problems.
3. Inconsistent Typography
Website owners should avoid utilizing confusing, jumbled fonts to ensure a seamless experience. As people’s reading habits change, using cursive fonts, symbols, and hand-drawn scripts can cause confusion, raise the cognitive load, and impair understanding.
Kerning, tracking, and leading are all typographic components. Kerning is the space between two letters, whereas tracking is the gap between two words or sentences. Leading refers to the gaps between lines. A web designer must consider all aspects of typography while creating a website to guarantee that visitors can readily grasp the material.
4. Not Having “Skimmable” Content
Have you ever observed that we read slower on the screen than we do from a paper book – about 25% slower? We don’t even read online, we scan. Visitors simply don’t have or want to take the time to stay on a single website for an extended period, so online material must be scannable.
As a result, landing on a website with walls of text may be a frightening and tiresome experience. Nobody enjoys reading long passages of text. There are many additional distractions on a website attempting to capture the visitor’s attention — images, hyperlinks, animations, video, and so on. Remember that writing content for a website differs from writing for a paper. Therefore it should be quickly scannable.
5. Failure to Prioritize Website Navigation and Accessibility
When it comes to website design blunders, avoidance of wireframes, sitemaps, and other elements is prevalent among designers and businesses. Aside from that, most designers and companies make other typical website design blunders, such as designing and delivering improperly designed navigation menus and layouts. Remember that your website’s navigation plays a critical role because it may make or ruin your business. Inadequate website navigation might drive users away from your site since they are accustomed to viewing optimal website designs with complex navigation.
Good Web Design Elevates Your Business
Because your website is your company’s most valuable asset, you must ensure that it is perfect for making an excellent first impression. However, to accomplish so, you must avoid frighteningly common web design blunders.
Achieving good web design doesn’t have to be a hassle! With Frank Digital Agency, one of the leading digital marketing consultants in Adelaide, you can take your traffic conversion to the next level!