A good website is easy to use, looks professional and provides the information potential customers want. A great website goes above and beyond, providing an exceptional experience that keeps users returning.

Here are the seven qualities of a great website design:

1. Visual Design

When it comes to website design, first impressions are everything. In today’s digital age, users are bombarded with choices, making it difficult to stand out from the crowd. That’s why it’s essential to have a website that looks professional and has great visuals.

While it’s important to have scrolling text and animation to highlight certain points, it’s also important to use them sparingly. Too much of either can be overwhelming and turn users off. Instead, focus on creating a clean, professional-looking website that will make users want to stay and learn more about your business.

2. Navigation

The website design should be easy to navigate, and the menu items should be easily accessible from any page. The viewer should always know where they are on the website and be easily accessible where they would like to be. A site map is a great idea and will be used if available. This sounds elementary, but most websites could be improved in this area. Remember, functionality is the fine line between an interactive and annoying menu, so functionality should be the focus.

3. Turnaround Time

The average website design firm will take around four to eight weeks to complete a website. If you are working with a new firm, they may take a little longer as they familiarise themselves with your business. If you have an existing website that needs redesigned, the process may take a little less time.

4. Conversion

Your website is a powerful marketing tool that can help you attract new clients and grow your business. By making it easy for visitors to learn about your company and its services, you can encourage them to do business with you. By providing the tools they need to have a positive experience, you can increase your website’s conversion rate and achieve your desired success.

5. Branding

Your website is an important part of your business and brand. It should be visually appealing and easy to navigate so visitors can easily find what they are looking for. A well-designed website will help to build credibility and trust with potential customers.

6. Information Accessibility

Some website visitors may only need to access a phone number or address, while others may require more specific information. It is important to place key information in an easily accessible website area so that all visitors can find what they need quickly and efficiently. Having difficulty finding information on a website can result in frustration and a loss of potential customers.

7. Content

Your website’s content is extremely important for two reasons: it affects your search engine placement and is why most visitors come to your website. Make sure your content is informative, easy to read and concise. Good web content and a copy will make your website design more engaging, effective and popular.


An effective website design must have seven crucial elements to be successful. These elements are clear purpose or mission, user-friendly navigation, well-written and informative content, visual appeal, easy forms and contact information, and search engine optimisation. Without these elements, a website will likely not achieve its desired results.

Frank Digital Agency provides SEO services Darwin and will get your website on the first page of Google’s search results. You are missing out on potential visitors and sales if you don’t have a website or can’t be found on Google’s first page. Request a no-obligation free consultation with one of our digital specialists to find out how we can help build your digital presence today!