It is best to think of your website as your showroom. This is the place where your target audience can get a good impression of what you do and who you are. In the business world, first impressions are highly critical. As such, you need to ensure that your website is at its best so that your business can stand out from the crowd.
The best thing to do is to adapt and change. You need to reassess your website and determine if it is the right time to reconstruct it.
Some of the signs that your web page needs an upgrade include the following:
1. It Takes Too Long to Load
Everyone has encountered websites that take ages to load. It can be extremely frustrating for the user. In the process, the business will lose a potential lead just because their website is slow.
Google has begun to evaluate websites based on users’ page experience. Page speed has a notable direct impact on a company’s SEO and conversion rates. As such, your web pages need to load quickly both for your overall ranking and for your users as well. Remember that the longer the load time is, the higher the bounce rate.
You can check your site speed for free by using Google’s PageSpeed Insights. Input your page URL on the box, click Analyze, and Google will give you a red, amber, or green rating.
2. It Is Not Mobile-Friendly
Although it might come as a surprise to some, some businesses still have non-responsive websites. Although mobile devices comprise over half of web page views across the world, some websites are not optimised for mobile use at all. This makes it difficult for users to navigate those pages. There are instances when the web pages are not visible at all.
If you want to improve your search engine rankings, you need to make your website mobile-friendly. After all, Google’s algorithm takes your website’s responsiveness into account. This will determine whether you are a good content provider or not. If Google deems your content valuable, your search authority will increase.
3. Visitors Cannot Find What They Need
When your visitors get lost on your website, there’s a chance that they will leave and search for what they need elsewhere. This is why you must make sure that your navigation is as easy as possible. A website refresh is essential in such cases because of the poor experience of current users. You need to prioritise the user experience of your visitors if you want to turn them into interested leads and eventually paying customers.
4. There is a Low Conversion Rate
Some companies experience a decline in enquiry emails, phone calls, and lead generation form submissions. They also get less traffic compared to others. If you are one of them, you should consider refreshing your website. Poor conversion rates can be linked to your website’s poor performance. If your web page is not doing its job of converting visitors into leads, then you need to redesign and reconstruct it as necessary.
Upgrade Your Website Today
Refreshing your website design is of utmost importance. After all, it affects your visitor’s user experience and overall online performance. If you want to upgrade your website design and boost sales in the process, you should consider hiring a web design agency in Adelaide.
Frank Digital Agency can help you achieve your marketing goals. As an experienced web design agency and website SEO consultant in Adelaide, we have the experience and skills needed to put your website on the first page of Google’s search results. Schedule a free consultation with us today!