Creating a website is as simple as remembering these unbreakable rules. Follow them, and you’ll have fantastic UX and CX all the time:
Unbreakable Rule #1: Always Place a Call-to-Action (CTA)
The CTA is important because it tells the user what you want them to do on your site. It’s the first step in getting the user to take action and engage with your site. Make sure your CTA is one of the first things someone sees when they visit your website.
Unbreakable Rule #2: Be Legible
If the text on your site is not legible, users will not be able to understand your message. Having legible text on your site is important, but several things that need to be corrected can make the text less legible.
If you want people to read your copies, ensure the colours you use for the text and background are easy on the eyes. Avoid using white text on a light-coloured background or dark text on a dark background. Also, be careful about placing text over an image, as it can be difficult to read.
The best way to ensure your web design text is easy to read is to use a stark contrast between the text and the background. Dark text on a light background is usually the best choice, but you can also use light text on a dark background.
Whichever you choose, just make sure there is a big difference in colour between the two. You can use an overlay to contrast even higher if you’re putting text over an image. A dark overlay will make light text stand out, while a light overlay will do the same for dark text.
Oh, and choose fonts that are easy to read, clear and sans-serif. Avoid small font sizes and fonts written in cursive or serifs.
Unbreakable Rule #3: Employ Visual Hierarchy
When creating a web design, it is important to apply a visual hierarchy to guide the viewer’s eye through the composition. This can be achieved by using a variety of design elements such as colour, size, shape, and placement. By carefully considering these factors, you can create a visually appealing design that is easy to navigate.
You can use different font sizes and colours to help your users understand the hierarchy of your content. For example, the title of this article is much larger than the heading of the section. We want users to read the title and then move down the page. The different sizes of our titles, headers and text help guide viewers as they engage with our content.
Colour can also be used to create a visual hierarchy on a page. For example, buttons or links that are more important may be a different colour than the rest of the text. This can help users know what to click on first.
Unbreakable Rule #4: Finalise a Few Fonts
Fonts are fine when creating a website. Stick to a maximum of two different fonts to create a cohesive and professional look. Your font choices should be appropriate for your industry and the message you are trying to communicate. Avoid fonts that are over-the-top, childlike, or unprofessional.
Remember These Rules when Designing
Owning virtual real estate is great, but no one will read or stay there if you don’t spruce it up with good fonts, visual hierarchy, legibility, and an obvious CTA. Remember these four unbreakable rules to improve lead generation and sales conversions in the long run!
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