There are a ton of coaches out there, and it can be difficult to stand out. One of the best ways to do so is to create an excellent website. In this article, we give you some tips on building your website that will guarantee you will stand out and get more clients.
How to Stand Out to Your Clients
Your website is often the first impression potential clients will have of you, so it’s important to ensure it’s a good one! Here are some tips for creating a coaching website that will help you attract and retain clients:
1. Keep It Simple
The blog section of your website should be easy to navigate and understand. Potential clients should be able to quickly find the information they’re looking for without feeling overwhelmed.
The blog should be divided into sections so readers can quickly find the topics that interest them. Topics should be clearly labelled and organised in a way that makes sense. Posts should be well-written and informative, providing valuable insights into your industry.
2. Highlight Your Credentials
If you have any relevant certifications or experience, be sure to list them prominently on your website. This will help build trust and confidence with potential clients.
Make sure to include a short description of these credentials for people to understand why they are so important. Relate it to your career as a coach and how it can benefit them as your clients.
3. Focus On Your Niche
When crafting your website’s blog section is the perfect place to share detailed, informative articles related to your niche market. This is an excellent way to position yourself as an expert in your field and attract potential clients looking for the specific information and insights you can provide.
4. Use Testimonials
Include testimonials from past clients on your website. This is a great way to build social proof and show potential clients that you’re an effective coach.
Make sure to place these testimonials on their separate page so that most people would see them. Highlight them by giving them their spotlight, and be sure to include as many as you can to give you a strong reputation.
5. Offer Free Resources
Include helpful resources on your website that potential clients can access for free. This could be anything from blog posts to e-books to audio recordings. These could just be small sections of the full thing to show what you can do for your clients. Providing value upfront will help you build trust and attract clients.
6. Offer a Free Consultation
As a coach, offering a free consultation is one of the best ways to attract new clients. This allows potential clients to get a taste of what it would be like to work with you and helps them decide if you’re the right coach for them. When offering a free consultation, be clear about what the consultation will entail.
Standing Out to Your Clients
With so many coaches in the industry, it can be difficult to stand out from. Make sure to help yourself be distinct by following our tips above, and you should be creating an excellent website that will attract more clients.
Frank Digital Agency offers web design services to their clients alongside SEO and Google Ads. If you want to stand out from the crowd, you can give us a call. Book a no-obligation consultation today with us at Frank Digital Agency,