There can be several headers on each page or post. The H1> HTML element is typically used for the title of a page or post and is the first visible header on a page. An…
Small businesses need to be visible online. If your customers don’t locate your website, constructing one will be a waste of time and resources. But how can you differentiate your website from the vast amount…
These days, it’s not enough to have a website. You must have a website that converts. Why is the conversion rate so important? Why do you have to optimise your website’s conversion rate? Keep on…
Pay-per-click (PPC) advertising is one method of online marketing that can definitely make a significant difference, and a positive one at that, towards your business. It may not be everyone's cup of tea, but once…
Like other industries, search engine optimisation is also a practice filled with jargon. One of the most common words used in SEO is bounce rate. In hindsight, it is the rate internet users click out…
It's not too difficult to ignore SEO practices as they can be tedious and time-consuming. But if you want to rank higher on the local results, you may need to make an effort to do…
Businesses often have a lot on their plate, especially for small and medium-sized enterprises that are just scaling up on their way to becoming a larger establishment. These businesses need to focus their resources on…
Many businesses rely on search engine optimisation (SEO) to increase visibility on search engines. This is done using a relevant keyword, which allows a website to rank on search engine results pages (SERPs). While this…
There has been a high demand for SEO marketing experts these days. One of the reasons is that the pandemic has led to many businesses going online. Because most small and medium-sized businesses don’t have…
Many people believe that one can build a website, pump it full of keywords, and then sit back and wait for Google to arrive and secure the number one rank for those keywords. The allure…